Ideas & Motion srl signs a strategic partnership with SED srl to expand its high-end product portfolio and develop new application fields.
“Florence, September 1, 2025
SED srl (www.sedgroup.it), an Italian company specializing in the development of electronic solutions for the electrification of industrial vehicles, and Ideas & Motion srl (www.ideasandmotion.com), a company with over ten years of HW and SW experience in power electronics applied to the automotive and light electric vehicles sector, announce a strategic partnership for the development and marketing of electrification systems.
Through this collaboration, SED enhances its portfolio with a new range of high-voltage and high-power products, designed for the off-highway sector and the most demanding applications in terms of robustness and efficiency.
Furthermore, it will allow Ideas & Motion, with its extensive experience in the design and system integration of advanced electronic solutions for global automotive Tier-1, OEM and LEV customers, to expand its high-end product portfolio and develop new application fields.
The pooling of skills, technologies, and marketing between both companies will allow a faster and more comprehensive response to the challenging needs of OEMs and system integrators.
“This partnership represents an important step for SED,” commented Alberto Bruni, CEO of SED, “because it allows us to further strengthen our offering, extending it to high-voltage and high-power solutions designed for industrial and off-highway applications, sectors where the transition to electric mobility is rapidly growing.”
“The partnership with SED allows us to reuse the advanced solutions developed by Ideas & Motion and to open them up to new markets. It also represents an opportunity to leverage our expertise to support SED’s development of new products, expand I&M’s portfolio and advance into new applications” adds Alberto Manzone, CEO of Ideas & Motion.
The alliance between SED and Ideas & Motion is part of both companies’ strategy, aimed at creating value through targeted collaborations with top-tier partners, to offer the market increasingly innovative, safe, and sustainable solutions.”
